Southwest.com/vamonos Is The New Option To Book Travel In Espanol

Southwest Airlines introduced southwest.com/vamonos. This website contains similar information compared to the English version. The purpose of this Spanish version is to facilitate the online experience to the Hispanic customers. With the new international service provided by AirTram Airways a wholly owned subsidiary of southwest Airlines. The company is expecting to increase the number of Spanish speaking customers. Kevin Krone, Vice President of Marketing, Sales, and Distribution for Southwest Airlines said.  "This enhancement will provide Customers who prefer Spanish the same level of Customer Service provided by our regular website."
By providing a website in their native speaking language to a large market segment. Southwest Airlines definitely would increase its revenues.  

Maria Alfaro
http://finance.yahoo.com/news/southwest-com-vamonos-option-book-150000767.html