Southwest Airlines begins 40 percent off fare sale

Southwest Airlines announced today a great winter promotion.  The company is offering a 40% discount on selected destinations. The promotion code is valid from October 9 to October 11 at 11:50 p.m. PST.  According to the Airline, customers should be able to travel between November 28 - December 12 and January 7 - February 14, 2013 in order to use the discount rate.
"Southwest Airlines is thrilled to offer this outstanding discount on our lowest fares for the winter travel season," said Kevin Krone, Southwest Airlines Vice President of Marketing, Sales, and Distribution. "We are proud that Southwest remains committed to providing low fares to Customers across the nation."

By positioning by product attributes and benefits Southwest Airlines stand it’s brand apart from competitors. Excellent customer service, lowest prices in the markets, and a positive experience are the attributes that separate the company apart from competitors.



 PROMO CODE




Maria Alfaro
Source
http://www.bizjournals.com/dallas/news/2012/10/09/southwest-airlines-begins-40-percent.html