Southwest.com/vamonos Is The New Option To Book Travel In Espanol

Southwest Airlines introduced southwest.com/vamonos. This website contains similar information compared to the English version. The purpose of this Spanish version is to facilitate the online experience to the Hispanic customers. With the new international service provided by AirTram Airways a wholly owned subsidiary of southwest Airlines. The company is expecting to increase the number of Spanish speaking customers. Kevin Krone, Vice President of Marketing, Sales, and Distribution for Southwest Airlines said.  "This enhancement will provide Customers who prefer Spanish the same level of Customer Service provided by our regular website."
By providing a website in their native speaking language to a large market segment. Southwest Airlines definitely would increase its revenues.  

Maria Alfaro
http://finance.yahoo.com/news/southwest-com-vamonos-option-book-150000767.html

Sandy's calling the shots

Due to Hurricane Sandy Southwest Airlines closed up shop at 12 airports through out the east coast today. There are several other airlines in the same situation as expected, and hopefully most if not all airports effected will be back to business by Halloween (Oct 31st). Anticipated delay from the aftermath of Sandy is expected and more flight cancellations will be approved i'm sure, but the financial hit Southwest has to endure is well worth the safety of employees and passengers.

http://www.sfgate.com/business/bloomberg/article/Sandy-s-New-York-Flight-Upheaval-Disrupts-Air-3990253.php

Christopher Moore A.K.A ChrisPY MAC

Cold September

The end of the summer should be easy money from seasonal vacations, but Southwest felt an unwanted chill in the month of september. The Associated Press posted an article on October 18th describing how southwest saw some light at the end of the tunnel with an increase in profit this month compared to a decline in september.

Usually family reunions, vacations, and labor day take up the seats of southwest planes during the summer and september. As september rolled around i'm sure the trend was expected to continue but actually slowed earlier than anticipated. According to the press an important measure of their revenue is 4 percent higher this month than October 2011, with the holiday season right around the corner you can count on southwest flying high for the holidays. 

http://www.cleveland.com/business/index.ssf/2012/10/southwest_airlines_posts_small.html

Christopher Moore A.K.A ChrisPY MAC

The Southwest Airlines App for iPhone is Here

Southwest Airlines app would facilitate customers to plan their next trip. Traveling with Southwest Airlines is now more  convenient and simple. With the app customers also have access to limited time air fare deals with:

 

The use of iPhone is making easy for all  travelers to have control of their trip.  Also is a cheaper way for Southwest airlines to market features and benefits to costumers.
*Manage air reservations
*Get alerts about  deals
*Book your air reservations
*Book car rentals
*Check your flight' status
*Access your Rapid Rewards account
*View flight schedules
*And more 

Maria Alfaro
http://www.southwest.com/iphone/

Southwest Airlines Raises More Than $600,000 For Ronald McDonald Charities At 27th Annual LUV Classic Charity Golf Tournament

On October 5, Southwest Airlines rise  a donation of $6000,000 during a Classic charity golf tournament. The purpose of this tournament was to benefit the Ronald McDonald House Charities in Dallas, New York, Fort Lauderdale, Washington D. C., Spokane, Buffalo  and Reno. In the last three decades Southwest Airlines has raised over 13 million for the McDonalds Charities.

I believe that organizations' social responsibilities are fundamental for communities but also benefits the companies because their reputation are affected by public perceptions.

Maria Alfaro
http://www.sacbee.com/2012/10/11/4903454/southwest-airlines-raises-more.html

Soaring high with social media

Are you following Southwest Airlines on Twitter??. If not maybe you should. Southwests online presence with social media is working quite well for their business. It sounds easy enough to decide to make a bunch of social media accounts and be done, but they understand the importance of constantly adding content and being visually cohesive with one another.

http://blog.kissmetrics.com/guide-to-online-branding-2/

With their continuos effort to stay connected with consumers and fans the loyalty and interest in southwest should sustain for quite some time.

Christopher Moore A.K.A ChrisPY MAC

Southwest Airlines begins 40 percent off fare sale

Southwest Airlines announced today a great winter promotion.  The company is offering a 40% discount on selected destinations. The promotion code is valid from October 9 to October 11 at 11:50 p.m. PST.  According to the Airline, customers should be able to travel between November 28 - December 12 and January 7 - February 14, 2013 in order to use the discount rate.
"Southwest Airlines is thrilled to offer this outstanding discount on our lowest fares for the winter travel season," said Kevin Krone, Southwest Airlines Vice President of Marketing, Sales, and Distribution. "We are proud that Southwest remains committed to providing low fares to Customers across the nation."

By positioning by product attributes and benefits Southwest Airlines stand it’s brand apart from competitors. Excellent customer service, lowest prices in the markets, and a positive experience are the attributes that separate the company apart from competitors.



 PROMO CODE




Maria Alfaro
Source
http://www.bizjournals.com/dallas/news/2012/10/09/southwest-airlines-begins-40-percent.html

Des Moines goes Nuts for Southwest

I guess before last sunday if you told someone at Des Moines International Airport, "Somebody who works here told me I could fly Southwest airlines from this airport." They might just say...ummm Iowa you an apology. I know that was as corny as jokes can get, but now that Southwest Airlines offers flights to and from Des Moines, Iowa this may never be a potential reality again. Katie List, a Southwest airline employee posted a well written blog on Southwest coming to Des Moines and what that means to her.
http://www.blogsouthwest.com
The video above shows a few residents of Iowa aboard a southwest aircraft speaking on their history and pride for their state, as well as Katie greeting her family as she and others land in Des Moines.  Considering how Des Moines International Airport only carried six other airlines before Southwest, I would say Iowa really is the place where dreams come true.

Christopher Moore A.K.A ChrisPY MAC

Southwest Airlines Unveils A High-Flying Tribute To The State Of Colorado With Dedication Of Colorado One

Colorado One a Boeing 737-700  was unveiled at a ceremony at Denver International Airport with the presence of community leaders, Colorado Governor John Hickenklooper, Denver Mayor Michael B. Hancock, Manager of aviation for Denver International Airport, Kim Day and more than 500 local employees. 
"There is no question about it—Southwest Airlines LUVs Colorado!" said Gary Kelly, Southwest Airlines Chairman, President, and CEO. "Denver is our fifth largest city and has been the fastest growing city in our history, 
thanks in large part to our Front Range Customers and our hard-working Colorado-based Employees. What better way to thank them than by dedicating an aircraft in their honor!" 
This airplane is really nice and Southwest Airlines gets a great advertisement by designing a special plane for the Colorado state employees and customers.

Maria Alfaro
http://www.prnewswire.com/news-releases/southwest-airlines-unveils-a-high-flying-tribute-to-the-state-of-colorado-with-dedication-of-colorado-one-167062005.html