Keeping It In the (SWA) Family

Keeping It In the (SWA) Family

[Source: http://www.incentivemarketing.org/displaycommon.cfm?an=1&subarticlenbr=39]

Southwest Airlines (SWA) is known for keeping its company mission and culture alive (which is anything but stuffy, traditional corporate culture) through its employee-centric programs, but the most important message from the top may be that it trusts its employees not only to do their jobs right but also to refer friends and family members to join the SWA family and support the company's growth.  In essence, SWA is asking its employee family to serve as preliminary recruiters.

This makes sense: If employees work with people whom they know and like, they are more likely to be enthusiastic about going to work and may be more willing to collaborate.  And it also has a much deeper implication: SWA values its employees' opinions.  This is sure to boost employee commitment to the organization and likely reduce turnover (=save $ and maintain productivity).  And, it can also save money for coworkers, especially spouses, who can carpool.

Who says you can't pick your "family"?

AP