Southwest Airlines Gift Card

Southwest Airlines gift cards are a great way to get new customers.  These gift cards can be redeemed online, by phone or at the airport. Gift cards amounts vary from $10 to $1,000. The gift cards do not have fees, expiration date and are also fast delivery, e-mail or overnight it.
The company tag line for the gift cards promotion is:
"Don't get them something. Get them somewhere"
I thing this is a great campaign promotion. The company can add new costumers while the gift card receivers redeem the gift cards. 
Maria Alfaro
http://www.southwest.com/gift-card/home.html